“It doesn’t get much better than a moment of delight on social media.”
For most businesses, social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.
One of the quickest and easiest ways to set yourself apart on social media is simply to reply to all your customers, all the time. A helpful and happy response will invariably propel you ahead of the curve. All it takes is engaging with the people who want to engage with you.
Eighty-eight percent of brands do not respond to messages that need a reply. Simply by engaging with your customers and clients, by engaging with the people who want to engage with you, be among the elite twelve percent.
JMD Live ONLINE BUSINESS CONSULTING can help you do just that. Here are some tips that you can implement today.
1. Social media engagement is public
Social media engagement allows you to naturally amplify your brand’s voice and tone. Social media engagement allows you to propel your interactions front-and-center before a larger audience.
Traditional private one on one private interactions like email are fine, but with social channels like Twitter, these interactions can be public, at least to start. The same goes for engaging with your audience in Instagram comments or Facebook reviews.
You are already wowing your private audience in other channels like email and live chat! With social media, the awesomeness you are delivering becomes visible to everyone. Those amazing audience interactions that create strong word of mouth marketing for you are now amplified to a much larger audience.
Existing and potential customers get to see first-hand that you are responsive and actively supporting your products and services.
2. Social media engagement is fast and focused
You can deliver delight very fast and in a focused way, chatting with your audience about specific topics and campaigns or helping solve problems that they are facing.
Focusing on the short and sweet, something magical happens: the barrier to entry for your audience drops dramatically. They now have an easy way to converse with you, anytime. Focusing and specific topics mean you can reply faster and engage deeper with your audience.
Faster responses equal happier customers, which equals more ROI. Happier customers and clients are the one big factor that affects any bottom line: faster responses generate revenue for all brands.
Because of its fast and friendly nature, social media is often preferred over other channels of getting in touch. The more and faster you respond to your audience, the better and faster prospective customers and clients learn that social media are great places to connect directly with both, you and your brand.
3. Social media is where your customers are.
Today, social media is where your customers are. You can achieve a huge scale of engagement by being responsive on social media.
A vast majority of your audience of your prospective customers and clients are on social media throughout the day. It is where they are at and where it often makes the most sense for them to reach out and get in touch. Today, people spend most of their waking hours staring at screens.
Let it be known that people spend an average of nearly four hours a day consuming media on a screen. A growing percentage of that viewing happens on smartphones and apps.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
We live in a Global Village: People interest over personal interest
These times of uncertainty, anxiety, and overwhelming information, mean that many of us are seeking to find a sense of calmness.
On top of that, the global upheavals of a very real climate crisis, the instability of economic and political powers and the emergence of anti-racist and anti-violent movements are all issues that call to people to engage responsively with our world.
A mindfulness practice, the simple act of pausing, taking a breath and becoming aware of our mind, body, and heart, may offer some respite as well as a very good way to support one’s desire for action.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
When you are weaker than your opponent, there is nothing to be gained by fighting a useless fight.
When you are weaker than your opponent, there is nothing to be gained by fighting a useless fight. Know how to pick your battles. Fighting a loss fight gives you nothing to gain but pain and martyrdom, and, in the process, a lot of people who do not believe in your fight, who do not believe in your cause will be injured, and possibly even die. Weakness is not a sin and can even become a strength if you master the art of playing it right. Fortunes changes and the mightiest of the mightiest are often brought down. In appropriate times and circumstances, playing the card of “surrender” may conceal great power. Playing the surrender card often lull your opponent into complacency. It provides you the time to recoup, time to undermine and time to plan your revenge. Never sacrifice that time in exchange for honor in a battle that you cannot win.
Keep this in mind: People trying to make a show of their authority are easily deceived by the surrender strategy. Your outward sign of submission makes them feel important. Satisfied that you respect them, they become easier targets for a later counterattack. Measuring your power overtime, never sacrifice long-term maneuverability for the short-lived glories of martyrdom.
What gets us into trouble in the realm of success, power and quest for influence is often our own overreaction to the moves of our rivals. That overreaction creates problems we would have avoided have we been more reasonable. It also has an endless rebound effect, for our rivals to respond by overreacting as well. It is often our first instinct to react, to meet aggression with some kind of aggression. The next time it happens to you, try something different: Try not to resist, not to fight back, but to turn the other cheek and bend. You may be surprised to find this often neutralizes the aggressive behavior of your opponents; they expected you, even wanted you to react with force and they are now caught off-guard and confounded by your lack of resistance. You are now in control of the situation because your surrender is part of a larger plan to lull your opponent into believing he has defeated you.
This is the essence of the surrender strategy: Inwardly you stay firm, but outwardly you bend. Deprived of a reason to get angry, your opponent will often be bewildered, unlikely to react with more violence, which would, again, demand a reaction from you. Instead, you are allowed the time and space to plan your countermoves that will bring your opponent down. In the battle of the intelligent against the brutal and the aggressive, the surrender strategy is the supreme weapon. The surrender strategy requires self-control and duplicity. Those who genuinely surrender are giving up their freedom and may be irremediably crushed by the humiliation of their defeat. What you want to do is: To only appear to surrender, to make believe, to play dead for a while only to come back stronger later on.
Yes, indeed, in certain circumstances, it can be better to surrender than to fight. Faced with a more powerful opponent and a sure defeat, it is often also better to surrender than facing a defeat or having to run away. Running away is never an option. Running away may save you for the time being, but your opponent will eventually catch up with you. If you surrender, instead, you are creating an opportunity to coil around your opponent and, in due time, to strike all fangs out from close up.
The point of surrendering is to save your hide for a later date when you can reassert yourself.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
“… it allowed me to be more of the person I aspire to be, The Best in The World at What I Do.”
“I have always been better with the written word than the spoken one and for me working from home, allowing me to be more of the person I aspire to be, revealed itself to be very much a privilege. While for some the lack of interaction can make it easy for minor anxieties and frustrations to spiral into existential crises, for me, it gives me time to think, allows me to write considered arguments, and makes me more articulate.”
As a professional, I am a business and management consultant, a free thinking creative systemic strategic planner and most of my days involve reading reports, finding obscure problems, addressing, and solving them for the benefit of my clients. When in the office, attempting to share my ideas often meant stumbling over my words and sometimes blurting out a dumbed-down version of what I was trying to say or demonstrate. But these days, most of my work-related interaction with either my clients, contributors and associates are through office and social media chat apps. This means I have time to craft my comments before I utter them.
Now, I can spend a minute writing them down as clearly as possible, making a better case for the changes I would like to make, recommend, or see implemented. The slowed interaction gives me time to think, allows me to write considered arguments, and makes me more articulate. Essentially, it allows me to be more of the person I aspire to be, the best in the world at what I do. What is more, the terrain has evened out. Everyone is on the same platform, equally accessible, and they can answer me when it is convenient.
Overall, in these days of pandemic, the toll of isolation far outweighs the benefits of reduced social anxiety.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
Know your rights ~ Put your stamp on everything you do ~ Think global
Imitation isn’t the sincerest form of flattery, at least when it comes to your business partners. When your supplier starts to make a knock-off version of your flagship product, the betrayal can hurt almost as much as the lost revenue. For a growing number of businesses, having somebody copy their products can cause reputational damage and potentially cost their bottom line.
But what makes one product a “copycat” or “knock-off” and not just a different take on the same idea? The answer is intellectual property (IP) rights. These protect your commercial and artistic creations against duplication and let you reap the rewards of your hard work through sales or licensing fees.
Know your rights
The type of action that can be taken against infringers depends on what IP rights are violated and where. With that, the five basic kinds of IP are patents, trademarks, designs, copyrights, and trade secrets.
Protecting your brand isn’t just a matter of preserving your reputation. It’s essential to both business survival and consumer safety. From hazardous fake products to brand impersonators, the threats in today’s fast-paced, hyper-connected world are real and relentless. From professional experience, a comprehensive IP protection strategy is the foundation of any successful business, regardless of size or industry.
Put your stamp on everything you do
Defending against counterfeiters requires multiple IP rights for maximum coverage, especially when dealing with your own supply chain. It stands to reason that registering your trademarks where you trade is essential. But the entire production cycle needs to be considered.
Registering and maintaining your IP rights in those parts of the world where you source manufacturing could be the difference between holding pride of place in (digital) shopfronts and being lost in a deluge of low-grade replicas. Since trademarks identify the commercial origin of goods and services, deceptively similar packaging from third parties is strictly prohibited. Particularly egregious behaviour could even amount to fraud and incur hefty penalties.
Securing trademarks is typically the first part of your overall IP protection strategy. But when you deploy various anti-counterfeiting measures throughout your product supply chain, such as digital watermarks, QR codes and other end-to-end tracking systems, you make the lives of counterfeiters that much more difficult. Authenticated products not only safeguard your brand image but also empower you to take stronger legal recourse against offenders.
Think global
“I often see business owners making the mistake of assuming that registering and renewing their trademark in one country is enough to shield them from infringement everywhere. But the truth is, trademark protection is territorial, and without proper registration in each country you do business, you’re leaving yourself vulnerable. This means filing a trademark in one country will only safeguard your brand in this country. If you’re seeking more robust brand protection, you’ll need to register it in all territories where you operate.
Registering a trademark can be a complex process, requiring proof of its use in commerce or your intention to use it. This could include promotional material or affidavits. Having to apply in multiple jurisdictions makes things more daunting, especially when it comes to keeping up with local requirements and regular maintenance payments. Teaming up with someone who knows the ins and outs of the trademark world lets you find the route that best suits your current and future business strategies. In addition to national applications in key markets, you could take advantage of various international frameworks to enhance your coverage. For instance, the Madrid System, administered by the World Intellectual Property Organization (WIPO), allows you to apply for trademark protection in up to 130 countries with just one set of fees.
Keep your eyes open
The counterfeit market is huge and inherently challenging to measure. Because many of these counterfeited goods are unlikely to be made in line with health and safety regulations, they can be dangerous, even lethal. Fake medicines have caused arsenic poisoning and accidental fentanyl overdoses, while faulty electrical goods are often responsible for fatal electric shocks and house fires.
But why is the problem still so rife? I often remind my clients that obtaining a patent or trademark is just the start of their IP protection strategy. While it can’t prevent counterfeiting, a carefully crafted and detailed patent or trademark filing can limit the maneuvering room of infringers.
What can I do if my IP is infringed by my manufacturer?
Prevention is better than cure, so there is no reason to ignore a thorough vetting of potential business partners. Airtight non-disclosure agreements (NDAs) signed beforehand allow you to hold shifty suppliers to account if you have shared your vital trade secrets with them. In the event the unthinkable happens, your first port of call should be an IP lawyer, who’ll help draft a cease-and-desist letter, before serving it to the offending party.
Because penalties for counterfeiting and infringement can be quite severe, this should often solve things. Should that fail, it’s time for you and your IP lawyer to file a lawsuit. But even this might not be possible if the counterfeiter is working as part of a larger criminal gang or in a country with weak IP administration. This is when you will need to escalate by reporting the crime to the appropriate national and international law enforcement agencies.
Navigating the IP landscape alone is not worth the risk. But with the right partner by your side, you can safeguard your critical IP assets and have peace of mind to focus on the core aspects of your business.”
Don’t leave your business vulnerable. Invest in your future and protect your intellectual property with JMD Live ONLINE BUSINESS CONSULTING.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
“It is only the fool who always rushes to take sides. Do not commit to any side or cause but yourself “
“If you allow people to feel they possess you to any degree, you lose all power on them. Stay aloof and you gain the power that comes from their attention and frustrated desire. Play the Virgin Queen: Give them hope but never satisfaction.”
Since success and power depends greatly on appearances, you have to learn to enhance your image and consistently maintain and enhance it. Refusing to commit to a person or group is one way to do it. When you hold yourself back, you incur some kind of respect. You instantly seem powerful because you make yourself ungraspable. This aura of power only grows with time. As your reputation for independence grows, more and more people will come to desire you, wanting to be the one who gets you to commit. Desire is like a virus: If we see that someone is desired by people, we tend to find this person desirable. The moment you commit, the magic is gone; you become like everyone else. Encourage the attention, stimulate people’s interest, but never commit. Never allow yourself to inadvertently allow yourself to feel obligated to anyone.
The goal is not to put people off, or to make it seem that you are incapable of commitment. The goal is to lure people with the possibility of having you. Stir the pot, excite interest, but never go to far. If you aspire to success, power and influence, put yourself in the middle between competing powers. Lure one side with the promise of your help and, the other side, always wanting to outdo its opponents, adversaries and enemies, will pursue you as well. As each side vies for your attention, you will immediately seem a person of great influence and desirability. To perfect this strategy, you need yourself inwardly free from emotional entanglements, and to view all those around you as your pawns in your rise to the top. Never allow yourself to become the lackey for any cause. People who rush to the support of others tend to gain little respect in the process, for their help is so easily obtained. Those who stand back find themselves besieged with supplicants. Their aloofness is powerful, and everyone wants them on their side.
“Do not commit yourself to anybody or anything, for that is to be a slave to every man.”
Once you step into a fight, that is not one of your choosing, you lose all initiative. The combatants’ interests become your interests and you become their tools. Control yourself, restrain your natural tendency to take sides and join the fight. Be friendly and charming to each of the combatants, then, step back as they collide. With every battle, they will only grow weaker while you will be growing stronger with every battle you avoid and will have avoided.
To succeed in the game of life, in the infinite game of life, in the infinite game of success, power and influence, you have to master your emotions. But even with such self-control, you can never control the temperamental dispositions of those around you. Most people operate in a whirlpool of emotions, constantly reacting, churning up squabbles and conflicts. Your self-control and autonomy only bother and infuriate them. They try to draw you into their whirlpool of emotions, begging you to take sides in their endless battles, or to make peace for them. If you succumb to their emotional entreaties, little by little, you will find your mind and time occupied by their problems. Never allow whatever compassion and pity you may have to suck you in in such situations. You would never win at this game; the conflicts can only multiply.
On the other hand, you cannot completely stand aside, for what would cause needless offense. To play the game of life, the infinite game of life, the infinite game of success power and influence properly, you must seem interested in other’s people problems and conflicts, even sometimes, depending and according to circumstances, appear to take their side. In such situations, while making outward gestures of support, you must make sure to maintain your inner energy and sanity by keeping your emotions disengaged. No matter how hard people try to pull you in, never let your interest in their affairs and petty squabbles go beyond the surface. By refusing to commit and thus maintaining your autonomy, you retain the initiative of the game. Your moves stay matters of your own choosing, not defensive reactions to the push-and-pull of those around you. Slowness to pick up your weapons can be a weapon itself, especially if you let other people exhaust themselves fighting and then, take advantage of their exhaustion.
Holding back from the fray allows you time to position yourself to take advantage of the situation once one side stars to lose. You can also take the game a step further, by promising your support to both sides in a conflict while maneuvering so that the one to cone out ahead in the struggle is you. Preserving your autonomy gives you option when people comes to blow; you can play the mediator, broker the peace, while really securing your own interests. You can pledge support to one side and the other may have to court you with a higher bid. Or, you can appear to take both sides, then play the antagonists against each other.
Oftentimes, when a conflict breaks out, you are tempted to side with the stronger party, or the one who offers you apparent advantages in an alliance. This is risky business. First, it is often difficult to foresee which side will prevail in the long run. Even if you guess it right and ally yourself with the stronger party, you may find yourself swallowed up and lost, or conveniently forgotten, when they become victors. Side with the weaker, on the other hand, and you are doomed. Play a waiting game and you cannot lose. You will never lose.
Only fools rush into a situation. By committing too quickly, you lose your manoeuverability and also lose respect. Since you gave yourself so fast and so easily, thinking that tomorrow you may commit to another side or different cause, people distrust you and respect you less. Early commitment to one side or a cause deprives you of the advantage of time and the luxury of waiting. Let others fall for one group or that; for your part, do not rush in, do not lose your head, control yourself.
Also, there are occasions and circumstances when it is wisest to drop all pretence of appearing supportive and instead to trumpet your independence and self-reliance. This is particularly important when you need to gain respect. You have only so much energy and so much time. Every moment wasted on the affairs of others subtracts from your strength. You may be afraid that people will condemn you as heartless, but in the end, maintaining your independence and self-reliance will gain you more respect and place you in a position of power from which you can choose to help others on your own initiative.
The game, the non-commitment strategy proposed here shall never be pushed too far. It may turn against you if you take it too far. If you play too many parties against one another, they will see through your maneuver and gang up on you. If you keep your growing number of suitors waiting too long, you will end up inspiring distrust rather than desire. People will start to lose interest. Eventually, only for the sake of safeguarding appearances, you may find it worthwhile to commit to one side.
Even then, however, the key will be to maintain your inner independence, to keep yourself from getting emotionally involved. Preserve your unspoken option of being able to jump ship at any moment and reclaim your freedom if the side you are allied with starts to collapse. The friends you made while you where being courted will give you plenty of places to go once you jump ship.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
When you are weaker than your opponent, there is nothing to be gained by fighting a useless fight. Know how to pick your battles. Fighting a loss fight gives you nothing to gain but pain and martyrdom, and, in the process, a lot of people who do not believe in your fight, who do not believe in your cause will be injured, and possibly even die. Weakness is not a sin and can even become a strength if you master the art of playing it right. Fortunes changes and the mightiest of the mightiest are often brought down. In appropriate times and circumstances, playing the card of “surrender” may conceal great power. Playing the surrender card often lull your opponent into complacency. It provides you the time to recoup, time to undermine and time to plan your revenge. Never sacrifice that time in exchange for honor in a battle that you cannot win.
Keep this in mind: People trying to make a show of their authority are easily deceived by the surrender strategy. Your outward sign of submission makes them feel important. Satisfied that you respect them, they become easier targets for a later counterattack. Measuring your power overtime, never sacrifice long-term maneuverability for the short-lived glories of martyrdom.
What gets us into trouble in the realm of success, power and quest for influence is often our own overreaction to the moves of our rivals. That overreaction creates problems we would have avoided have we been more reasonable. It also has an endless rebound effect, for our rivals to respond by overreacting as well. It is often our first instinct to react, to meet aggression with some kind of aggression. The next time it happens to you, try something different: Try not to resist, not to fight back, but to turn the other cheek and bend. You may be surprised to find this often neutralizes the aggressive behavior of your opponents; they expected you, even wanted you to react with force and they are now caught off-guard and confounded by your lack of resistance. You are now in control of the situation because your surrender is part of a larger plan to lull your opponent into believing he has defeated you.
This is the essence of the surrender strategy: Inwardly you stay firm, but outwardly you bend. Deprived of a reason to get angry, your opponent will often be bewildered, unlikely to react with more violence, which would, again, demand a reaction from you. Instead, you are allowed the time and space to plan your countermoves that will bring your opponent down. In the battle of the intelligent against the brutal and the aggressive, the surrender strategy is the supreme weapon. The surrender strategy requires self-control and duplicity. Those who genuinely surrender are giving up their freedom and may be irremediably crushed by the humiliation of their defeat. What you want to do is: To only appear to surrender, to make believe, to play dead for a while only to come back stronger later on.
Yes, indeed, in certain circumstances, it can be better to surrender than to fight. Faced with a more powerful opponent and a sure defeat, it is often also better to surrender than facing a defeat or having to run away. Running away is never an option. Running away may save you for the time being, but your opponent will eventually catch up with you. If you surrender, instead, you are creating an opportunity to coil around your opponent and, in due time, to strike all fangs out from close up.
The point of surrendering is to save your hide for a later date when you can reassert yourself.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
Lies, ridicule and applause from a pliable audience, the ex-president gave the audience what they came for, much to the discredit of CNN.
On Wednesday night, Donald Trump demonstrated why he leads the 2024 Republican field. The audience was his from “hello”. The town hall was a prime-time infomercial. Kaitlan Collins, the moderator, was no match. For good measure, he called her a “nasty person” and questioned her intelligence.
Trump arrived amid a standing ovation and repeatedly tangled with CNN’s Collins. The 45th president repeated the lies that birthed the insurrection and repeatedly asserted the 2016 election was “rigged”.
Trump beatified Ashli Babbitt, the Capitol rioter shot dead and committed to pardoning most of the January 6 rioters. For Trump and his minions, law and order hinges on “who” and “whom”. As for E Jean Carroll, Trump ridiculed her and the $5m verdict. She was a “whack job”, he said.
The surprise from CNN’s town hall with Donald Trump wasn’t Trump. It was CNN. What could they have been thinking? Everything was wrong.
If you’re going to host Trump, have him face a dogged questioner. That wasn’t Kaitlan Collins. Trump talked over her, insulted her and simply ignored her, as CNN should have predicted.
And why hold a town hall composed mostly of Republicans? Instead of a structure that would challenge a candidate on the issues, CNN chose a format that favors an audience receptive and primed to all of Trump’s lies, insults and racism.
What was CNN thinking for launching the nightmare of the next presidential election so early. What’s the rush? What was behind it all? Definitely not journalistic excellence! Ratings? An attempt to fill in a Trump void that currently exists on Fox?
Whatever it was, it was the return of a bad memory illustrating that particular convergence of mass-media authoritarianism and populist entertainment that defines the so-called charm of Donald Trump.
Donald Trump’s town hall told us, on the one hand, that the 76-year-old hasn’t grown up much.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
Billionaires Are Actually Less Intelligent Than Lower-Paid People New Study Shows. New research has shattered the myth that the ultra-wealthy are the smartest people around. According to a recent study, being a billionaire doesn’t necessarily equate to having a superior intellect. In fact, the study reveals that those in the top 1% of earners, aka billionaires, scored lower on cognitive ability tests than those who earned just slightly less than they do.
A comprehensive study conducted by researchers from Linköping University in Sweden, the European University Institute in Italy, and the University of Amsterdam in the Netherlands, analyzed data from 59,400 Swedish men who took a military conscription test when they were young adults. The researchers then meticulously tracked their career trajectories, earnings, and job prestige for over a decade, from when they were 35 until they turned 45.
The results showed a strong relationship between intelligence and earning potential until the figure exceeded $64,000 a year. Beyond this point, the correlation became almost negligible. And at the highest pay scales, intelligence plateaued, suggesting that other factors, such as socioeconomic background, culture, personality traits and luck, became more significant.
The study also found that job prestige didn’t increase with cognitive ability at higher pay scales. In professions such as medicine, law and academia, more prestige didn’t seem directly related to more income. The findings challenge the idea that success and higher levels of income are earned by superior intellect and talent. Instead, the researchers suggest that small initial success differences between individuals can grow into extreme inequalities over time.
The study has limitations. It focused only on men, limiting its generalizability to the wider population. But it still provides a relatively large sample across a variety of pay levels and occupations.
In a world where the ultra-rich continue to get richer and have more influence over global political, social and economic landscapes, the study’s findings are significant. The argument that those taking home the most pay deserve it the most is one that needs to be challenged, the researchers point out, especially at the highest end of the scale. “Along an important dimension of merit, cognitive ability, we find no evidence that those with top jobs that pay extraordinary wages are more deserving than those who earn only half those wages,” they wrote. The research team wrote that “small initial success differences between individuals are not canceled out over time but instead grow into winner-take-all distributions characterized by extreme inequalities.”
This concept is not new, as Malcolm Gladwell’s bestseller “Outliers” explained how rare opportunities and sheer luck play a significant role in the success stories of the most accomplished people.
Michel Ouellette / J. Michael Dennis is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.
J. Michael Dennis ll.l., ll.m. Live 
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