Author Archives: JMD Live Online Business Consulting

The Trump Reality Show

29 Saturday Aug 2015

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Trump: “I deliver ratings!”

Trump is now transforming the battle for the United States presidency into a TV reality show. Trump’s allegations against illegal Mexican immigrants, his insults directed toward Fox News’s Megyn Kelly and his confrontation with Univision’s Jorge Ramos were bound to get some attention from the media.

Trump delivers ratings; Trump is on television nonstop.

Common belief and widespread view of the media was that Trump’s personal insults and nasty remarks, his conversion of the political speech into a form of self-involved stand-up against the establishment would doom his chances for the nomination. Trump has proven and still is proving everyone wrong. Trump may well become the next president of the United States. People are fed up with the traditional politicians, which are nothing else than mouthpieces that cannot get anything done.

The Republican Party created Donald Trump.

The Republican politicians made a lot of promises to their base and never kept them. They have kept their most conservative supporters at a very high level of angry mobilization, exploiting anxieties about demographic and social change. They kept pledging they would really and truly repeal Obamacare, even when they knew they did not have the votes. Trump is the revenge of the party’s non-insiders who are tired of being used and lied to.

Like it or not, Trump is there to stay and whatever the Republican Party does, the Party’s future depends on Trump. He runs as an independent, the Republicans have no shot at the presidency and Trump is increasing his chances. Many of the Democratic voters feel the same way as the Republicans voters about the establishment and the traditional politicians. Trump appeals to the masses.

Trump may well be at the origin of a formidable mass movement.

Trump has certainly gotten further faster than any of his Republican opponents and he is already fighting against the entire field of his possible Democratic opponent to the presidency. Trump is sitting atop some broad uprising rebellion of an endlessly increasing majority of people having to live from one paycheck to the other and being denied any chance of a brighter future. Trump’s visibility is his best weapon, the product of a new mass media circular reality: Celebrities bring ratings and the resulting attention they get further enhances their fame.

Trump’s unique contribution to the 2016 presidential race has been and still is to achieve a complete fusion of the culture of celebrity to politics. Television is a business like any other and nowhere is the tension between financial and public imperatives more obvious than in the massive media coverage of the Trump spectacular ascension. It is all about ratings and, plane, helicopter, arrogance, insults; Trump his bringing all the right props to the show.

JMD

JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Trump: More presidential than ever!

24 Monday Aug 2015

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“Make America Great again”

MOBILE Al, Friday Night August 21 — It was the most audacious Donald Trump spectacle yet of the 2016 campaign. Trump’s flashy performance is now more than showmanship. It is more and more coolly strategic, touching down in the heart of red America. Trump, discussing every aspect of politics an American culture, is now doing everything in his power to demonstrate that his candidacy has broad and lasting appeal across every region of the country.

“We have politicians that don’t have a clue. They’re all talk, no action. What’s happening to this country is disgraceful. We’re running on fumes. There’s nothing here . . . We’re not going to have a country left. We need to have our borders. We need to make great deals. We’re going to build a wall,” said Trump.

Noting all the states where he leads in the polls, Trump added: “Has this been crazy? Man! I mean, it’s been wild. I’d like to have the election tomorrow. I don’t want to wait.”

The crowd was anything but silent.

Trump fans came by the thousands, driving from the Florida panhandle, from Mississippi, from Tennessee and Texas. Traffic was backed up for more than a mile. The most-enthusiastic Trump backers began arriving at the stadium at dawn. In the run-up, Trump made the rounds on Alabama radio stations, talking politics and college football. As the crowd formed Friday morning, Trump tweeted from New York: “We are going to have a wild time in Alabama tonight! Finally, the silent majority is back!”

Trump chose Mobile for his big rally in part because it is the hometown of Senator Jeff Sessions, an immigration hard-liner who has been counseling Trump and helped him develop his immigration policy paper. Trump is not the only contender who sees the South as a place where bids could rise or fall in the second lap of the 2016 race. But no one is putting on a show like Trump. As the sun began to set, the crowd in the stadium snapped their heads toward the sky. Here it was, gliding toward them: a glimmering Boeing 757 with “T-R-U-M-P” stretched across its navy blue body. The crowd roared its approval to Trump as his jet tilted away to land at a nearby airport.

How much more presidential than this can we get?

JMD

JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Trump strikes again

22 Saturday Aug 2015

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Trump holds largest rally yet

The Republican Party is in total chaos.

Donald Trump brought 30,000 supporters from deep red Alabama to a Friday night pep rally, the latest sign that the Republican front-runner has broad, nationwide strength.

By any traditional and conventional measure, Trump is not a viable candidate. Yet he continues to dominate news coverage and the Republican race to the presidency of the United States. Thus far, there is no indication that his transgressions have caused the plunge in his poll numbers that the Republican Party and its more traditional members so eagerly anticipate.

Trump made his initial mark in this campaign with his demagoguery about illegal immigration and he is now endorsed by Republican Alabama Senator Jeff Sessions, widely respected for his commitment to border security, American workers and immigration control.

Significant numbers of voters seem to be demanding authenticity and Trump is everything about authenticity.

Again, The Trump Show is far from over!

JMD

JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Trump: Deal with it!

21 Friday Aug 2015

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Trump-Deal with it!

Trump has landed

There is only one man to stop Trump: Trump himself.

The 2016 Republican primary has turned into a puzzle about how to deal with the Donald singularity. Trump will not hire a pollster. He is letting go about as many senior consultants from his campaign as he has hired. He does his own debate preparation. He does not spend on advertising. He refuses to seek big campaign contributions. He says he gets military advice from watching television and reading news. He warns his rivals not to use his campaign slogan, “Make America great again”, which he has trademarked. He does not finish three sentences without bragging about his business deals, his Ivy League education, his golf scores or his ranking in the polls. Trump is running, he is running the show; he is running his own show.

If you want to understand what is happening in North America right now, what is happening in the United States, you need only listen to that message of disgust, for the political system, its falsehoods and failures, which has taken Trump to the top of the Republican polls. You need only to listen to the Trump’s discourse. He talks about foreign policy, about immigration, about economy like it was a business deal just waiting for a smarter guy to take control of the situation. “When was the last time that you saw this country have a victory? We don’t have victories,” he tells reporters. “What things am I going to do different? Almost everything.” And then, on his plans for a great wall on the southern border, which he says he can threaten Mexico to fund: “Nobody is going through my wall. Trump builds walls. I build walls.”

You do not need a focus group to translate the Trump’s discourse: To support Trump is to oppose the established order, not because of ideology but only because you have just had enough of the squabbling politicians, the dynastic political clans, the system of these so-called distinguished people of the elite who promise but cannot or will never deliver. It is to say aloud that you are ready to trade in the phoniness of the political process for an accomplished wheeler-dealer who never backs down and get the job done. It is a sense that all the elites are in it for themselves and nobody else. It is a reminder that performance matters, not only words. It is a reminder that a true showman, even in his worst days, can beat and outrank all competition.

Trump is a walking, talking wake-up call for the GOP and the media. If anyone dares to challenge him, whoever it is, he is relentless and whatever he say or do, wright or wrong, rather than falling in the polls, he continues to climb.

Again: the Trump Show is far from over!

JMD

JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

The Trump Show is far from over

10 Monday Aug 2015

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Why Not Donald Trump for President?

The billionaire businessman is at it again

Donald J. Trump is known for his brash behavior and shameless bravado. For years he has given his personal and unwarranted opinion on everything including political matters. Now, he has set his sights on the presidency of the United States, and he doesn’t seem too worried about who he offends on his way there. Despite his claims and comments are often inaccurate, negative and divisive and a campaign that defies political, he continues to rise reaching new heights in opinion polls.

The Republican powers have never been on Trump’s side. But Trump, tapping into an anger and resentment among conservatives who feel that establishment politicians are ignoring their concerns and diminishing their issues and with his latest bit of political performance, is turning his party upside-down.

“Talk about issues”

The nine other Republican candidates for the investiture of their party, given the opportunity, will express their views and frustration regarding Trump’s campaign and behavior. Recently Mike Huckabee expressed his frustration at the single-mindedness of the reporters surrounding him: “Do we have another non-Trump question?” He asked. “I’m running for president, I’m not running for social media critic of someone else who’s running for president. Talk to me about issues.”

About Megyn Kelly

Following his unwillingness to commit to supporting the Republican nominee if he isn’t it, his general cluelessness about foreign policy specifics and the Megyn Kelly’s Incident, for some, it seems that Trump had lost the Republican crowd. But does that mean he lost his commanding lead he had in the latest round of public opinion polls? That we will soon find out.

Let me tell you: the Trump Show is far from over.

JMD

Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

The Do’s and Don’ts of a Successful Press Release

14 Saturday Feb 2015

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Too many communicators still get it wrong

Here are some of the things that you should absolutely include as part of your press releases and some of the things you should avoid at all costs. 

The Do’s of your Killer Press Release

  • Make sure to send out only news worth bragging about
  • Always answer the 5 Ws: Who; What; When; Where and Why
  • Always include a quote from one of your top executive
  • Have a boilerplate, “About Company”, section
  • Include a media contact, your website, your social media networks, a dateline and a phone number. Also include photos, videos, info graphics and logos; they are shared 3.5 times more than text only. Include linked search engine optimization keywords; include one for every one hundred words
  • Write in the third person and use bullets to break up long blocks of texts. Always make sure to follow proper spelling, punctuation and grammar and have a second set of eyeballs to proofread your text
  • Follow the AP Stylebook or Chicago Manual of Style
  • Create a catchy headline, keeping it between 60 and 80 characters, not including the spaces
  • Finally, use a relevant tool to identify relevant journalists and consider sending your press release trough a newswire service

The Don’ts 

  • Never assume everyone will read every word of your press release
  • Never exaggerate or make false claims
  • Never send the same press release twice
  • Never use slang, industry jargon or acronyms
  • Never over stress a point, keep it short, never write more than 800 words and never use exclamations marks or hyperbole.
  • Except in a quote, never use the words “We”, “You” or “I”. Write in the third person and avoid burying quotes within long paragraphs
  • Avoid burying the point of your press release
  • Avoid blasting in any form of “cc” or “bcc” email
  • Avoid linking your press release to unreliable or unprofessional websites
  • Never leave out source credit
  • Never trash your competition and,
  • Never send your press release to journalists that do not cover your industry or domain of activity.

JMD

Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

A Balloon To The Beyond

13 Friday Feb 2015

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Jane Poynter

Jane Poynter, CEO of World View

Jane Poynter wants you to take a trip to space that’s as comfortable as a luxury cruise. As CEO of World View,  she’s been developing a solution for space tourism that relies on a huge helium balloon.

The balloon takes six passengers (along with two crew members) up 20 miles, high enough that you can see the curvature of the Earth, but 40 miles below sub-orbital space. And while tickets are expensive at $75,000 a pop, they’re still significantly cheaper than alternatives like Virgin Galactic, which will run you $250,000.

JMD

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Email Michel Ouellette JMD: jmdlive@live.ca

Michel Ouellette JMD is a talented keynote and motivational speaker, public affairs & communications Strategist.

This Blog appears once a week, every Friday with some occasional extra posts once in a while. Click on the “Following” button to get every new posting as soon as its goes live.
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Stop Dreaming!

13 Friday Feb 2015

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Dreaming

Don’t blind yourself!

In today’s globalism and more than ever interconnected domains of our daily lives, for whoever wants to prosper, having the most appropriate Public Affairs & Communication Strategy is now vital. Public, private, corporate or institutional entities are no exceptions.

Public policies and regulatory environment are more complex than ever and in a world where instantaneous communications can turn any minor issues into major problems, success in any field of activity, whatever the product, the service, the cause, the ideology or idea, is nothing else and everything about designing the most appropriate strategy to sell, move and promote.

Empowering yourself is no exception.

JMD

Michel  is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

jmdlive@live.ca

http://jmdonline.tumblr.com/

Social Media Ads: Worth It or a Waste of Money?

02 Tuesday Dec 2014

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Social Media Ads eat cash for breakfast

Facebook, LinkedIn, Tumblr, YouTube, Twitter and many other social media sites are all offering some form of advertising packages for businesses and individuals. The question is: “Is it worth it or a waste of money?”

Mixed reviews

Many of my viewers are telling me that they find these types of ads extremely helpful, while others, like myself, are telling otherwise. The real challenge resides in the fact that you can’t genuinely separate followers resulting from the ad from the followers you would get anyway or otherwise. Another challenge resides in the difficulty to distinguish bogus followers from true followers. The anonymity of the results is also a big negative. There is no engagement breakdown, the same person could have clicked on the tweet five times.

After having very carefully targeted your audience and defined your goal, the only way to know if any of these social media ads work for you and are worthy of spending is to try it out and experiment. Before deciding that it may be worth investing some of your hard earned money in any social media ads program, just make sure that you know who you are trying to reach, why you are doing it, how to do it and that you have sufficient time to follow up on your investment. 

You want to give it a try!

Whatever you decide to do, just remember:

You will need a big budget to see any real impact. If you are a start-up or small and medium sized enterprise with a small or non-existent budget, your money will be definitely better spent elsewhere: Social Media Ads eat cash for breakfast; even with careful targeting, your money will drain long before seeing any positive return on your investment. Just remember that tweets without images have a far smaller engagement rate. A lot of your clicks will come from people clicking the image to see where it is coming from or what it says. As far as I am concerned, for purely traffic purposes, Social Media Advertising is a waste of time, money and energy.

Cheers and Ride On!

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a writer, a columnist, a social activist and a  miracle worker for entrepreneurs, executives and social innovators.

Knowledge is

17 Wednesday Sep 2014

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Adaptation and Survival 

True knowledge is nothing else than adaptation and survival.

Since the beginnings, past civilizations and cultures all rose and fell on the margin of ecology. Today, urbanizing our ecology, we have created and still are creating something very unique in the history of mankind: an urban order no one can walk away from, nor anyone survive.

Despite the sayings of all ancient wisdom writings and ancient scriptures, knowledge doesn’t grow on trees. True knowledge is knowledge of truth. There is a fundamental differentiation between reality and our perception of reality, between the true nature of reality and our opinion on the true nature of reality, between true reality and our perception of the reality.

Let it be said that the end of human life is the end of the world beyond which is nothing. This is evolutionary thinking. Human existence and human activity make a world where otherwise there is nothing. The very laws of nature are the outcome of an everlasting evolution. To think otherwise is nothing else than pure intellectual masturbation. Modern urban masses can no longer be well governed by old ancient history, old ancient principles or medieval methods. In today’s world, scientific objectivity shall prevail on the spiritual and magical. Good lying no longer makes good knowledge. Rational over theological and philosophical is now the rule. Replace “faith” with “knowledge” and you have the guiding idea of Truth and Enlightenment, of the true nature of Reality.

Spirituality does not determine human existence. It is our social existence, which determines our reality. In today’s world, esoteric and spiritual contemplation as well of all other forms of intellectual masturbation will always only result in derivation, antisocial behaviors, prejudices and bias. Maxims, morals, proverbial nuggets of wisdom, myths and wishful thinking will always result in an antisocial confrontational social world, perversion, chaos and destruction. Objectivity and rationality are the new fundamentals of knowledge that will drive us on a truly social and global world. To know is to enjoy and global social order can only result from true knowledge.

Today’s reality is very different from yesterday’s reality. Today’s reality is the now-global human environment. Knowledge is realistic not because it imitates reality but because it contributes to the political realism expressed in the preference for knowledge, for true knowledge.

JMD

jmdlive@live.ca

Michel Ouellette JMD [jmdlive.com] is a Public Affairs & Communications Strategist, a miracle worker for entrepreneurs, executives and social innovators.