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J. Michael Dennis ll.l., ll.m. Live

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J. Michael Dennis ll.l., ll.m.  Live

Author Archives: JMD Live Online Business Consulting

Métier: Vendeur d’espaces publicitaires

03 Sunday Jun 2012

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Métier vendeur, Publicité

Ceci est votre espace

Que ce soit pour le compte de médias ou d’entreprises spécialisées dans le domaine, promotion, prospection et négociation sont les grands axes de la fonction de vendeur d’espaces publicitaires.

Vendre signifie séduire !

Le vendeur d’espaces publicitaires doit donc démontrer à ses clients que son support est le plus adéquat pour leurs campagnes. Pour cela, il doit analyser leurs besoins et bien les connaître. Que cela soit par téléphone ou sur le terrain, il entretient avec eux des relations suivies. Il peut aussi être amené à gérer un portefeuille d’annonceurs et à le développer en recherchant de nouveaux clients. À lui ensuite de négocier les tarifs, les modalités du contrat et de rédiger les propositions commerciales. L’opération terminée, il fait le point avec le client afin de favoriser de nouvelles collaborations.

Comme dans toute fonction ayant la vente pour mission principale, ce professionnel possède un excellent relationnel. Persuasif, il sait écouter et négocier en expert. Le stress et la pression n’ont aucune prise sur sa motivation et son dynamisme. Face à une grande diversité d’interlocuteurs, il sait se montrer curieux et s’adapte facilement aux imprévus.

Plusieurs opportunités s’offrent au vendeur d’espaces publicitaires. Avec les années, il peut se rapprocher des fonctions communication et marketing. Il peut aussi s’orienter vers le management d’équipes commerciales en s’intéressant à des postes de directeur de publicité ou directeur de clientèle.

JMD

jmdlive@live.ca

http://jmdonline.tumblr.com/

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Bashar al-Assad: “I am not guilty!”

03 Sunday Jun 2012

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Bachar Al-Assad, Kofi Annan, Syria

Syrian delusional President Bashar al-Assad

Syrian President Bashar al-Assad is now denying that his government forces are behind the “outrageous” Houla massacre:

“Truthfully, even monsters do not do what we saw, especially in the Houla massacre. The criminal or criminals who committed this crime and others are not criminals for an hour or criminals for a day, they are constant criminals and are surely planning other crimes.”

Speaking before the newly elected People’s Assembly, al-Assad decried what he called the “terrorists” and “conspiracy” against Syria.

“At this time, we are facing a war from abroad and dealing with it is different from dealing with people from inside.” Al-Assad said.

Al-Assad’s remarks stand in stark contrast to what I believe and what the opposition and many world leaders are saying for more than a year, that al-Assad’s forces, not “terrorists,” are behind a sustained slaughter stemming from the regime’s crackdown on dissidents.

Al-Assad is still insisting:

“The battle is forced upon us. I encourage all of those who are hesitant to drop their weapons at once, and the government will not seek revenge now or later. We forgave others who stood against us in the past. Standing up against the conspiracy is not easy, but we will overcome the obstacles.”

Al-Assad’s presidential address came a day after U.N. special envoy Kofi Annan said Syria is “at a turning point” and that “the specter of all-out civil war, with a worrying sectarian dimension, grows by the day.”

JMD

Full story : http://www.cnn.com/2012/06/01/world/meast/syria-unrest/index.html

 

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Le plan de communication stratégique

31 Thursday May 2012

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Plan de communication, Planification opérationelle, Planification stratégique

On ne tire pas sur les canards avec un canon!

Le plan de communication, qu’il soit politique ou économique, se construit en tenant compte du milieu, des concurrents, des adversaires et des objectifs à atteindre.

Établir un plan de communication, c’est adopter une démarche logique où chaque étape est intimement liée à celle qui la précède et à la suivante. C’est savoir décomposer une réalité en ses parties de façon à pouvoir accentuer les aspects positifs du message à communiquer et à en éliminer, amoindrir, ou positiver les aspects négatifs.

Toute planification, qu’elle soit stratégique ou opérationnelle, doit tenir compte de l’orientation que désire se donner un individu, une entreprise ou une organisation, du temps et des budgets dont ils disposent et, c’est là qu’intervient le plan de communication.

Essentiellement défini comme une activité de régulation des activités politiques, sociales et économiques, la planification stratégique, tout comme le plan de communication, comporte trois caractéristiques fondamentales : la détection, la décision et l’action. Communiquer, tout comme planifier, constitue donc une forme des plus élaborée d’exercice de contrôle sur un ensemble d’éléments et de perceptions plus ou moins complexes, susceptibles d’influencer favorablement ou défavorablement l’image ou l’orientation que l’on désire se donner.

Pour porter des jugements pertinents sur l’avenir, il faut bien connaître le passé et le présent, les gens et les sociétés. Doit-on prendre en considération les attentes de l’un ou de l’autre ?

En fait, il faut analyser les différents paramètres qui vont nous permettre d’arrêter la décision la plus pertinente en fonction des objectifs poursuivis. À cette étape, il faut savoir choisir les actions les plus appropriées pour faire face à la définition que l’on a dessinée du futur.

JMD

jmdlive@live.ca

http://jmdonline.tumblr.com/

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Communication et planification stratégique

30 Wednesday May 2012

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Plan de communication, Planification stratégique, Politique de communication, Systémique

Savoir s’adapter

À chaque niveau décisionnel, qu’il soit individuel, sociétaire ou organisationnel, correspond un niveau approprié de planification. Toute planification, qu’elle soit opérationnelle, tactique ou stratégique, tend à promouvoir l’orientation et l’image qu’un individu, une entreprise ou une organisation désire se donner.

La planification stratégique, c’est l’effort systématique, parfois même systémique d’un individu, d’une entreprise ou d’une organisation en vue d’établir les moyens, les politiques et les stratégies nécessaires pour atteindre des objectifs d’image, de résultats et de performance prédéterminés.

Le plan de communication est cet outil que se donnent les individus, les entreprises et les organisations pour encadrer, selon des règles et des objectifs préétablies toutes leurs activités politiques, sociales et économiques. La politique de communication se distingue alors de la planification stratégique, en ce qu’elle indique les règles du jeu à suivre, sans cependant préciser les moyens à utiliser, puisque qu’il appartient à la planification stratégique de les préciser.

Si la planification constitue la réflexion, la stratégie définit l’approche et le plan propose les actions.

JMD

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Le plan de communication: l’art de séduire et de convaincre

27 Sunday May 2012

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Atteindre l’objectif

Toute entreprise, toute personne doit, chaque jour, affronter de nouveaux défis, faire face à de nouveaux problèmes, prendre des décisions susceptibles d’assurer son développement ou précipiter son déclin. Or de plus en plus, les communications se révèlent un outil original et efficace pour soutenir les défis auxquels chacun souscrit. Augmenter son chiffre d’affaires, refaire son image, diffuser ses idées, faire face à une crise, créer un climat favorable au sein de l’entreprise, amener les gens à changer de comportement, se défendre contre ses adversaires, les attaquer, constituent des préoccupations continuelles pour chacun d’entre nous.

Pour faire connaître ses idées, faire connaître ses services ou ses produits, un individu, une entreprise, un regroupement d’individus ou d’entreprises peuvent décider de créer un mouvement de protestation ou de contestation, d’organiser une manifestation populaire, de réserver de la publicité dans les médias ou encore de retenir les services d’un porte-parole crédible et efficace, mais quel est vraiment la solution idéale pour faire avancer la cause que nous désirons, tous et chacun soutenir ?

Individuellement ou collectivement, que nous soyons une entreprise multinationale ou un simple regroupement d’individus, chacun peut, que ce soit pour affirmer son point de vue, lutter contre un adversaire, un concurrent ou un regroupement, séduire, influencer ou convaincre, tirer profit d’un plan de communication, qui sache corresponde à ses aspirations. Une réputation se construit, se perd, se gagne, se développe et se perd. L’image d’un individu, d’une entreprise, sa notoriété, ne peut être laissée au gré de la fantaisie ou des intérêts des autres. Il faut la surveiller, la protéger et la renforcer. Dans la réalité, concevoir un plan de communication, c’est déterminer quel est le meilleur message pour atteindre ses objectifs.

De nos jours le plan de communication est la clef de voûte de toute initiative de communication.

JMD

jmdlive@live.ca

http://jmdonline.tumblr.com/

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Is LinkedIn Worth It?

18 Friday May 2012

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Linkedin

Do you have a LinkedIn profile?

Do you have a LinkedIn profile? Are you really doing anything with it?

If you’re like most people, the answer to that is no.

We can only devote so much time and attention spread across various social media sites. Something’s have to give. Some sites we personally like more than others. The way I look at it, you are better off working with the ones you like.

It’s no secret I love Twitter and barely tolerate Facebook or LinkedIn. I still enjoy having whatever reach and influence I can muster on those other sites, but most of my energy goes into Twitter. There have been times when I have even considered just getting rid of any social media profiles on services I don’t love.

However, I think that would be shortsighted. I’m expected to know a thing or two about these sites and so use them even though I’d never claim to have any credibility with using them for marketing.

However, going back to LinkedIn, here are a couple thoughts that I would like to share with you:

  • LinkedIn is great if your clientele is businesses, which are big enough to have employees.
  • LinkedIn is great if you’re employed rather than an entrepreneur.
  • LinkedIn is great if you are a freelancer, due to its powerful recommendation feature.
  • LinkedIn is not so hot if your idea of marketing is having a good time and posting stuff that’s humorous or casual.
  • LinkedIn is not so great if you’re not looking for a job or to hire someone.

I could possibly be very wrong, but these are my impressions of LinkedIn and I strongly believe that I am not the only one in the business world thinking this way.

On the contrary opinion, there are some people out there suggesting LinkedIn is in fact, a virtual goldmine of leads and contacts if you know how to work it. Maybe they are right!

Therefore, here is my question for you:

What do you really think of LinkedIn? How much did you financially get out of it? Is it really worth the time and effort?

For me personally, it is not as if LinkedIn is so much a terrible waste of time or even that annoying, I simply do not believe that I need to build these connections, to make these new friends. I already do that on Facebook and Twitter.

Even though it seems like my industry would compel me to keep up with LinkedIn and try to network my way through it, I have never gotten the sense that it does. If I need to pitch a story to a provincial, national or international newspaper, I can and I will do it through usual and regular channels. It will always prove to be a lot more efficient.

If I need to network looking for more work, I can and I will most certainly do that on the golf course or on the phone. Again, It will always prove to be a lot more efficient.

JMD

jmdlive@live.ca

http://jmdonline.tumblr.com/

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Other Than Being the Wife of the Asshole Of The Year Bashar Al-Assad, Who is Asma Al-Assad?

17 Saturday Mar 2012

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Asma Al-Akhras, Asma Al-Assad

Syria first lady Asma Al-Assad

Asma Al-Assad born 11 August 1975; née Asma Al-Akhras is the British-born First Lady of Syria. She moved to Syria to marry Bashar Al-Assad in December 2000, having previously pursued a career in investment banking.

Asma Al-Akhras was born in London, daughter of Fawaz Akhras, a consultant cardiologist at the Cromwell Hospital, London, and retired diplomat Sahar Otri Al-Akhras. Her parents are Sunni and of Syrian origin, originally coming from Homs. She grew up in Acton where she went to a local Church of England state school. She finished her schooling at Queen’s College in London, attended King’s College London, and graduated in 1996 with a Bachelor of Science in Computer Science and a Diploma in French Literature.

After university, she started work at Deutsche Bank Group in the hedge fund management division with clients in Europe and the East Asia. In 1998, she joined the investment banking division of J.P. Morgan, specializing in mergers and acquisitions.

Asma met Bashar Al-Assad during his studies in London. After Hafez Al-Assad’s death in 2000, Bashar Al-Assad took over the presidency of Syria. She immigrated to Syria in November 2000 and married Bashar Al-Assad in December of the same year.

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Other Than Being The Asshole Of The Year, Who Is Bashar Al-Assad?

17 Saturday Mar 2012

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Asshole of the Year, Bashard Al-Assad

Bashar Al-Assad, President of Syria and Asshole of the year

Bashar Al–Assad studied medicine at the University of Damascus, late 1980s; medical residency in London, 1992; started preparations to assume leadership of Syria, 1994; became a colonel in Syrian army, 1999; elected President of Syria, 2000.

Bashar Al–Assad, who spent years training to be a doctor, suddenly found himself, at the age of 34, occupying the most powerful position in Syria as its new head of state. He had inherited the presidency after the death of his father, Hafez Al–Assad, in 2000. Since then, Syrians and the rest of the world have been watching him very closely to see if Assad will follow in the footsteps of his father, a shrewd and uncompromising man who ruled Syria for nearly 30 years with an iron fist.

Bashar Al–Assad was born in Damascus, on September 11, 1965, the second son of Syria’s late president Hafez Al–Assad. Assad studied medicine at the University of Damascus. In 1988, he continued his studies at a military hospital in the city, where he specialized in ophthalmology. He moved to London in 1992 to fulfill his medical residency at St. Mary’s Hospital.

In January of 1994, Assad’s medical career came to an abrupt halt when his older brother, Basil, died in a car crash. Assad flew back to Damascus to attend the funeral, not realizing at the time that this tragedy would change his life drastically, and that he would have to set aside his dream of practicing medicine. As the eldest son, Basil had been groomed from birth to be his father’s successor. Upon his death, a plan was quickly put into action to prepare Bashar Al–Assad to take his place. Assad was enrolled in a military academy for an accelerated course in leadership and Middle East diplomacy, recounted Nicholas Blanford in the Christian Science Monitor. Assad quickly rose through the ranks, making colonel by 1999. This was an important step, according to a British Broadcasting Corporation profile, because the army plays a key role in Syrian politics and the late president had been commander of both the army and the air force.

On June 10, 2000, Hafez Al–Assad died. Ten days later, Assad was elected president through a public referendum, and his training and strength of character were put to the test. He had inherited one of the toughest jobs in the Middle East. Assad faced the challenge of holding on to the power he had inherited from his father. According to the Christian Science Monitor ‘s Blanford, a western observer noted, “There are sharks around and he has to tread carefully.” Syrian expert Eyal Zisser, a professor at Tel Aviv University, said in a Federation of American Scientists interview, “You need to show that you are strong, that you are a leader, and you need to crush in the first moment any signs of opposition, resentment, or independence.”

Syria’s economy was in a dreadful state, according to Charles Foster in the Contemporary Review. In a serious recession since the mid–1990s, Syria had squandered its oil revenues. Foster noted, “A huge proportion of its income goes to finance an increasingly lame army, crippled by the cessation of Soviet support. There is a grotesquely over–staffed, corrupt bureaucracy, which makes it difficult for the private sector to make a start.” On the foreign affairs front, Assad faced many critical problems, from trying to maintain Syria’s military presence in Lebanon, to settling water quarrels with Turkey, to the volatile issue of Middle East peace.

Influenced by his Western education and a cosmopolitan upbringing, the young president was eager to begin implementing “his own cultural revolution,” wrote Sami Moubayed in the Washington Report on Middle East Affairs. Assad was determined to push Syria into the 21st century and the world of computer technology, the Internet, and cellular telephones. At his inaugural speech on July 17, 2000, Assad promised many sweeping reforms. He attacked inefficient administration as an impediment to Syria’s growth, and declared, “We have to fight waste and corruption.” Assad wasted no time spear-heading a campaign to weed out corrupt, high–level officials, a move which also served to eliminate potential rivals and opponents within the old guard.

On the second anniversary of his presidency, Assad was still struggling to introduce reforms. Wrote Donna Abu–Nasr for Yahoo! News, “On the surface, Syria today appears younger, livelier, and more efficient than it was a few years ago under Assad’s father, the late Hafez Assad. There are cell phones, satellite television, trendy restaurants, and Internet cafes with operators who know how to find detours to websites blocked by the government. The country’s first mall opened last year. However, below the surface, the system remains corrupt and decrepit, unable to make the changes that could propel Syria and its 17 million people into the 21st century.”

Freedom of speech was only marginally restored. When Assad first took office, he encouraged “constructive criticism.” The president received four open letters of appeal, published in the Lebanese press, from Syrian citizens asking for political, economic, and social reform, wrote the Washington Report on Middle East Affairs ‘ Moubayed. To everyone’s surprise, the letters were tolerated by the regime, signaling an end to the era of regulation of thought and speech. Feeling emboldened, others began to speak out. “In September [of 2000], 99 Syrian intellectuals issued a public manifesto in Beirut calling for freedom of speech, the lifting of martial law imposed on the country since 1963, political pluralism, a general amnesty and freeing of political prisoners,” according to Moubayed. No measures were taken against them. Two years later, however, mounting calls for political liberalization led to a backlash, wrote the Christian Science Monitor ‘s Blanford. This resulted in the arrest of several dissidents, and an end to the public debate on reform.

On the issue of Middle East peace, Yahoo! News’ Abu–Nasr noted that Assad has not deviated from his father’s refusal to negotiate until Israel agrees to return the Golan Heights. Last year, in a speech welcoming Pope John Paul II, Assad shocked the West when he used unmistakably anti–Semitic language to attack “those who betrayed Jesus Christ and tried to betray and kill the Prophet Muhammad.” Most blame the aging and still powerful old guard for this stance. According to Blanford in the Christian Science Monitor, Damascus University law professor Mohammed Shukri said, “I am very optimistic about [Assad]. He’s open–minded, educated.… He will win because the people are backing him. Sooner or later he will rearrange his house.” Assad, speaking to the New York Times in late 2003, acknowledged that some people will always compare him to his father. “The son is not a copy of his father,” Assad philosophized. “He takes some things from his parents, but he will get many things from society. As a president, the first thing is to make your decisions and your vision based on the society, the country, and the people.”

The world’s attention was drawn to Syria in March of 2003 when Assad took an outspoken stance against the impending United States–led invasion of Iraq. Though Syria and Iraq did not have a friendly relationship, Assad publicly stated that he hoped the mission would fail. In April of 2003, as Iraqi President Saddam Hussein’s regime crumbled and Hussein himself went into hiding, it seemed like Assad’s prediction of failure was incorrect. Attention was again drawn to Syria, as John Kampfner, writing in the New Statesman, observed, “George W. Bush is opening a third front. The war on terror, which took American might to Afghanistan and then Iraq, is now begin redirected against a new enemy, one conjured almost overnight—Syria.”

Assad denied the allegation that Syria was cooperating with Iraq’s ousted regime, stepped up patrols of the Syria/Iraq border, and remained committed to maintaining an amicable relationship with the United States in light of increasing chaos and instability in Iraq as 2003 drew to a close. “There can be no peace in the region without Syria. And Syria is important for the future stability [of] Iraq due to its credibility and its being a neighbor to Iraq,” Assad stated to New York Times reporter Neil MacFarquhar. “The problem is whether the U.S. is going to become a power for achieving turbulence in the region instead of being an element of stability.”

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Bashar Al-Assad Email Near-Naked Mystery [Woman]

17 Saturday Mar 2012

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Al-Assads emails, Bashar al-Assad, Mystery Near-Nude Woman

Mystery surrounds a photograph of a near-naked [woman] posing provocatively that was sent to Bashar Al-Assad’s personal email account

DAMASCUS- On December 11 last year, Syrian President Bashar Al-Assad was sent, on his personal email account, a photograph of a near-naked [woman] posing provocatively, it has been revealed. This account appears to have been set up on December 1 last year and as an apparent test an email was sent to Bashar Al-Assad’s address saying simply “Hi”. Around 18 minutes later he replied “Hi and a half”.

Over several weeks, the exchange becomes more flirtatious as they swapped romantic music by the popular Lebanese singer Fairuz and at one point he appears to send [her] a gift certificate. On January 17, Bashar Al-Assad received an email from the second account with a single Arabic character meaning “I love you” and on January 25 another email contains only an x, the popular sign for a kiss.

The original undated picture shows the [woman], clad only in white lingerie, pressing [herself] against a wall as [her] clothes lie discarded in a heap at [her] feet. The picture was discovered among thousands of emails from the personal accounts of the Syrian president and his wife after their passwords were smuggled out of Damascus by opposition groups.

The photograph was sent to Bashar Al-Assad on December 11 last year by a [woman] who is not his wife and contains no words and it is not known who the [woman] in the photograph is. Members of the Syrian opposition believe the [woman] may also have a second email address under a false name which [she] used to send Bashar Al-Assad more intimate messages.

While there is [not yet] direct evidence of an [inappropriate] sexual relationship, the revelation could prove to be [highly questionable] and highly damaging for Bashar Al-Assad, who has sought to present a united front with his British-born wife, Asma al-Assad, in the face of growing international isolation.

The latest message discovered in Bashar al-Assad‘s email account could throw up awkward questions for Syria‘s president from his British-born wife Asma. On December 28, the [woman] wrote to him, “If we are strong together, we will overcome this together…I love you”. Who wrote this latest message; Asma or the unknown alleged [woman]?

We haven’t seen [her] face yet!

http://www.telegraph.co.uk/news/worldnews/middleeast/syria/9149596/Syria-Bashar-al-Assad-email-reveals-mystery-near-naked-woman.html

http://in.news.yahoo.com/mystery-behind-picture-near-naked-woman-assads-personal-083757103.html

http://www.independent.ie/world-news/middle-east/mystery-woman-in-assad-emails-3053379.html

http://www.newstrackindia.com/newsdetails/2012/03/17/276148-Mystery-behind-picture-of-near-naked-woman-on-Assad-s-personal-email-account.html

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Bashar Al-Assad Email Reveals A Mystery Near-Naked Woman

16 Friday Mar 2012

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Bashard Al-Assad, Mystery Near-Nude Woman

Who is Bashar Al-Assad’s near-naked mystery woman?

Mystery surrounds a photograph of a near-naked woman posing provocatively that was sent to Bashar al-Assad’s personal email account.

Is it Assala Nasri or is the near-naked woman in Bashar Al-Assad emails the most beautiful and gorgeous Hadeel al-Ali?

Nah! I would be surprise; the other night, I was told by Asma that her husband is gay.

http://www.telegraph.co.uk/news/worldnews/middleeast/syria/9149596/Syria-Bashar-al-Assad-email-reveals-mystery-near-naked-woman.html

http://www.newsrt.co.uk/news/assad-emails-rise-of-the-woman-who-became-key-adviser-to-syrian-leader-223762.html

http://www.waleg.com/archives/024603.html#.T2PKyCwycNs.twitter

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