Bad business writing drives everybody nuts
Bad business writing drives everybody nuts, slows your business down and compromise your success and profitability. Poorly written material is a waste of your time, your employees’ time and your customers’ time. What you read and what people read is too often ineffective because it is too long, poorly organized, unclear, filled with incomprehensible jargon, and imprecise. It drives people and customers away.
Good business writing creates alignment, boosts productivity and profitability.
When writing email, technical bulletins, memos, business letters and marketing material, everybody, from the CEO down, must set an example by communicating exactly what they want. Good business and marketing writing commands that you clearly state, either in the subject line or title, and the first two sentences of everything you write whatever is to be achieved and the desired results. Lose the filler and do not waste anybody’s time especially your prospective customers’ time.
Do this right, and you will get a reputation for honesty, truthfulness and, more importantly, you will retain your actual customers and attract new ones.
When writing, focus on the end user and everything else will follow.
Clarity tells everyone that they can trust you. When writing business and marketing material, focus on providing the best user experience possible, the best customer experience possible. Whether you are designing a new blog or website, writing a business letter or drafting a memo or email, always make sure that whatever you write will ultimately serve the interests of the end user or customer rather than our own internal goal or bottom line. Doing so, it will surely and definitely improve your business productivity and profitability.
Bunkum does not impress anyone. Bunkumless does! Every employee and customer can understand that bunkumless rings true.
Good business writing reflects clarity and honesty.
Unclear writing allows unclear thinking. Clear business and marketing writing always make sure to use well-organized, active-voice sentences. Clear business and marketing writing is everything about explaining what is happening, what ought to happen, what people need to do and what customers need to know. Nothing else! Unclear writing and language reflects nothing else than confusion and dishonesty.
Good business and marketing writing makes smart people stand out. Prize clarity, you and your business will rise to the top.
Always make sure to say what you mean.
Bunkumless.com provides you with no bullshit, no nonsense business and marketing writing material.
Bunkumless.com always make sure that the material ending up on your desk is clear, efficient, productive, profitable and, above everything else, bunkumless.
The options are yours:
You may decide to waste your time rooting through your subordinates’ unclear writing, or you can spend effort changing your business or corporate culture to one that prizes brevity, clarity, and directness. Bunkumless.com is here to assist you.
That is worth the money and the effort:
Everyone in your business and organization, especially you and your management team, will end up more productive. Increase your productivity and you will increase your profitability. Your success is our success.
Yes, indeed:
It is time to clear all the crap out of your website, your blogs, your desk and inboxes and make your business and marketing writing efficient and productive.
It is time to commit to a culture of clarity. If nothing else, one thing is sure, it will make your day, your employees’ and your customers’ reading a lot less annoying.
JMD
Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com Follow JMD @ jmdlive
J. Michael Dennis ll.l., ll.m. Live 
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